I had concerns about whether my business idea would fly, how much I should charge, and what approach to take - and to which market, as it felt quite wide. I lacked clarity of purpose and felt a little messy in my other ventures. I needed confidence and a better mindset (although I’m not sure I fully realised that at the time). I was also coming out of 30+ years in policing and moving into full-time self-employment with no admin support and a lot to manage on my own. Working with Jo was great - we got on from the start and I quickly realised she was a good fit for me. Each session flexed around what was going on at the time, which made it really relevant. I was able to bounce ideas, seek reassurance, and at the same time I was challenged - often in ways that made me think differently about what I was offering and how I was approaching things. What I valued most was the combination of business coaching and mindset work, alongside practical help with getting organised and gaining clarity. It wasn’t just theory - it was usable. I’ve even used some of the material with my daughter to help her build confidence and mindset as she works towards getting into a musical theatre degree. The structure also really helped - having weekly sessions kept me focused, and the written follow-up material meant I could revisit things as needed. The practical scripts were particularly useful when it came to pitching and approaching people. The flexible payment terms also made a big difference in the early days, helping me manage cash flow while getting the support I needed. I would absolutely recommend Jo - and already have. I tell everyone she’s been my coach. She doesn’t follow a script; she listens and gives you what you actually need, even if that means going a little off piste. She encouraged me to really look at my value, expand who I was offering it to, and stop underplaying myself - which I wouldn’t have done on my own. That clarity, along with being more protective of my time, has helped me land clients and achieve two-thirds of my goals so far. She’s also been incredibly understanding when I’ve needed to flex sessions because of my Dad situation - I know that’s not always easy to accommodate. On top of that, she has a great sense of humour and is the consummate professional.

When I first considered working with Jo, my business was still in its early stages, and I was hesitant to make a significant upfront investment; I wanted the business to fund itself. The commercial arrangement she offered removed that barrier. I don’t always commit to things immediately, but after our initial call, I knew this was something I needed to do. Having spent my entire career in corporate life, including multiple country and global leadership roles, I was used to directing meetings. What worked particularly well with Jo was that she allowed me the freedom to lead our sessions rather than imposing a rigid structure. That flexibility meant I could bring whatever mattered most at any given moment and draw on her experience to work through it. Jo is an uplifting and very positive person to work with. Even when she didn’t agree with my approach, she always framed her perspective constructively and it consistently resonated. Despite my background, including responsibility for commercial teams, I realised how much I didn’t know about selling and Jo helped me bridge that gap. It reinforced something I’ve always believed: no one person knows everything, and the smart move is to find the right people to learn from. I’ve already recommended Jo to others and wouldn’t hesitate to do so again. She’s easy to talk to, always punctual, delivers on what she promises, and showed great respect for the roles I held before establishing my own advisory business, where clarity is now everything.

Before deciding to work with Jo, I had concerns about the cost of the investment. However, my experience with Jo was invaluable. She helped build my confidence, taught me how to sell my services, and land clients with ease. Jo provided me with essential tools, audios, sales call support, and a mix of both practical and emotional guidance. She truly rebuilt my confidence. The method she used to help me land clients was straightforward and didn't require any fancy technology – just my phone and Zoom. The weekly support sessions were particularly beneficial. As I took action, we could discuss any issues and resolve them quickly, preparing me for my next prospective client call. Jo offered a perfect balance of encouragement, accountability, and just the right amount of pushing me out of my comfort zone, while also knowing when I needed to take it easy. I would 100% recommend Jo. Every business needs to learn how to sell, and many small businesses mistakenly think they can't. Selling is a learnable skill, and Jo teaches it in a personalised way, identifying the exact aspects of your technique that may be holding you back. That insight is invaluable. Although the cost initially gave me pause, the investment paid off by building both my business and my confidence. One-on-one coaching with Jo, focused on networking and sales calls, has become the foundation of my revenue. It's so easy to do once you've learned how to do it with Jo's guidance.

I had worked with a business coach prior to meeting Jo but the point had been reached where they couldn't help or develop me any further. Consequently, when I met Jo, I had reservations about more coaching sessions. When Jo and I met I was at a point in my life with my business that I wanted to make some changes, and I knew I needed some support in doing this but wasn't sure how to go about it. However, after my initial call with Jo I knew she was the right person for me and after 2 weeks I knew I had made the right decision. Having coaching sessions with Jo has grown my self-confidence, self-belief and the belief in the decisions I make and to trust those decisions. Before I started working with Jo, I had a constant feeling of fear and self-doubt asking myself: "Can I really do this?", "Is this the right decision?" With the confidence and self-belief I gained, the fear and constant self questioning disappeared and my life, business and career started to take the shape I wanted. Within six months I felt like a totally different person and my friends couldn't believe the positive changes in me. The reason I love working with Jo, is that she never judges and is neutral in her approach. It's easy to be open and honest with her because she is with you. She's a compassionate person and a calming influence and I feel relaxed knowing that everything we discuss is confidential because this allows a deep trust to develop. She asks lots of questions which make you think deeper than you might otherwise and the tools that Jo equips you with make such a difference to the growth of your business or career development. I would recommend you work with Jo. I wouldn't have got through the last 12 months without her! Knowing I have sessions with Jo gives me even more confidence. I like knowing I'm staying on track. When you make this investment, you are truly investing in yourself and your life! You will reap the rewards and you can actually see the ROI on your bottom line.

I didn't think I needed or wanted a business coach. But after working with Jo for just over a year now, I can happily say I was wrong. One thing that had always concerned me about having a business coach was the prospect of adding more to my plate. I'm a one man business and already have a lot of pressure running things, so I didn't need extra tasks that would add to that. Jo is really flexible though, and has been great at tailoring her service to meet my needs. There have been many benefits to working with Jo, both professionally and personally. The thing I've enjoyed most is how she challenges me. She asks lots of good questions, which really help me to understand what my end game is with any given subject. I've discovered that my reasons for doing many of the things I do aren't actually my true reasons. I often thought I was motivated by money itself but now realise that what really motivates me is beyond the money. Jo has helped me understand what's important to me and what my priorities are. With my business, Jo has made me realise that my price is my price and not to undervalue myself. In the past, if a client couldn't afford my initial price, I would often discount. With Jo's guidance, I now have a system in place that allows the client to spread the payments over 12 months. Now the client still gets my service and I receive my full worth for it. Some of this may seem obvious when you read it. But when you're a one man band, it can be difficult juggling everything in the business and a busy home life too. It's been so beneficial to have someone outside of the business who looks in and gives honest opinions and who also really challenges me. My family are happy with the changes that have taken place since having coaching too. Jo is a great sounding board and helped me accept that I can have 'rewards' for the work I do, be that time off on a Friday to go for lunch with my family or train my dogs. I have a much better work/life balance now. The other area where Jo has really helped is with becoming a lot more organised. I'm now much better at managing my workload and I don't get snowed under with all files on my desk anymore. I could never say 'no' before working with Jo and would just add more and more clients to my list. Jo has helped me to say 'no' when I need to. As you can probably tell from reading this, I've enjoyed many benefits in my business and my personal life from working with Jo. I've already recommended her to friends and acquaintances. It's very easy to chat to Jo and I find using Skype in our sessions is really time and cost effective.

I've been working on setting up my own business during the evenings alongside working my regular day job. So I initially had some reservations about having coaching with Jo because of the money. With no money coming in from my startup business, I wondered if I should do it or not. But I took the view that coaching with Jo would be an investment, and it's been a really good one. Jo has helped me both personally with my confidence and also professionally with strategies and business development. Through working with Jo, I've gained the confidence to not only charge more for my services, but to also enjoy things so much more as well. I wouldn't have had the confidence or belief in myself to charge more before working with Jo, but now I do. The sessions with Jo often challenge me and I now find that I think on a higher level than I did before. I'll sometimes say something and Jo will challenge what I've said. She asks really good questions that make me think differently. If I've ever needed a quick chat or a confidence boost before an important meeting, Jo has always been available for help or advice. Not only has coaching with Jo helped with all of the above, it's also helped me get a promotion in my day job as well. I never would have had the self-belief to go for the promotion if it wasn't for Jo. If you have your own business, I definitely recommend you work with Jo. She's everything you could want in a business coach. She has given me the confidence and direction to do what I want to do and to charge the right amount for it.

I hadn't thought about needing a coach when I first met Jo and being that mine was a fledgling business at the time, my initial reservation was the cost. However, working with Jo is an investment and one that has definitely been worth it. Jo just understands where you are in life, what you might be nervous about, what's holding you back and what you need. I started feeling differently about things very quickly. Jo is professional, flexible and pleasant in her approach and I have never felt any pressure; she's always been extremely interested in me as a person. I remember being so excited to receive my biggest ever pay month after working with Jo that, even though it was the weekend, I had to text her - she immediately replied and was as excited as I was! I definitely recommend you work with Jo if you have your own business. So much of my success is down to Jo and she's really happy for me to share it with her.